Clubhouse has launched a significant update designed to evolve the application into a social messaging platform, the key feature being voice-only group chats called “Chats.”

Clubhouse was once one of the hottest social platform, boasting 10x month-over-month growth despite its invite-only nature. However, users quickly lost interest, opting to stick with incumbents like Facebook and Twitter.

It hopes to breathe new life into the app with the new format, which can be used at one’s convenience. The company said it brings a personal touch to conversations, enabling users to connect with friends easily.