Singapore-headquartered Shopee is shutting down its operations in France on March 6, after setting foot in the country last October as part of its European push.
Photo credit: Shopee
The app’s localized platform in France stated all services, including after-sales services, will continue for all orders paid until March 6.
Shopee told Tech in Asia that this was a short-term, preliminary pilot, and the company has decided not to continue the service in France.
The Sea Group’s ecommerce app is also present in Spain and Poland in the form of localized versions of the app.
“Other markets are unaffected. We continue to adopt an open-minded and disciplined approach to exploring new markets,” the company said.
The Southeast Asian ecommerce titan is already facing regulatory and other local hurdles in India, another one of its new markets.
During Sea’s third-quarter earnings call in November 2021, group CEO Forest Li had said that Shopee may from time to time test the waters in new markets where it believes there may be an opportunity to use its experience to reach underserved buyers and sellers.
See also: Can Shopee win in India?
Editing by Arpit Nayak
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