How Shopee drives brand protection on its platform (Infographic)

In 2024, a staff member working for Singaporean handbag brand Aupen stumbled upon counterfeits of its products being sold on an ecommerce platform. The bags were almost identical to the originals, but their quality was subpar, despite retailing for almost the same price.

So Aupen, who had to maintain its brand reputation, took legal action against the infringement and made efforts to build up consumer awareness around the counterfeits.

This incident highlights the ongoing challenge that brands, consumers, and ecommerce platforms are facing today.

Identifying counterfeit goods and supporting companies in protecting their brand and reputation is crucial for ecommerce companies, but with hundreds of millions of sellers and listings on a single platform, catching bad actors is often easier said than done.

This is something that ecommerce players are working to overcome.

Learn more: Shopee’s Brand Protection Quarterly Newsletter 

For its part, Shopee has rolled out a host of measures to support brands and protect their rights on its platform, and it discusses these, as well as its latest improvements, in the 2024 edition of its Brand Protection Annual Report.

Let’s dive into the key highlights of the report.

Shopee is a leading ecommerce platform in Southeast Asia and Taiwan. It provides an easy, secure, and fast online shopping experience enjoyed by tens of millions of consumers daily. The company is committed to supporting and protecting the intellectual property rights of creators and brands on its platform.

Stay up-to-date on the latest initiatives and tools by signing up for Shopee’s Brand Protection Quarterly Newsletter here.

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This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.