SGInnovate joins $2m round in martech startup Affable

Singapore-based marketing firm Affable announced it has raised US$2 million in its latest round of funding.

More funding details

• Lead investor: Prime Venture Partners
• Other investors: Decacorn Capital and SGInnovate
• Stage: Seed stage

More company updates

• The new funds will be used to expand into international markets like the US.
• Affable provides brands with data-driven insights and analytics to help streamline their micro-influencer marketing processes. Marketers can use the platform to find influencers, manage them, and measure post-campaign analytics such as engagement from their target audience, clicks, and sales.
• To date, Affable has raised US$2.8 million and counts Entrepreneur First and other angel investors from angel investment network Bansea among its backers.
• The startup said it tracks over 3 million influencers across Instagram, Facebook, YouTube, and TikTok, and has 20 employees working remotely across different geographies.

For more coverage about the company, head here. You can also click on the link below to view the company’s key details and funding history.