(From left) Madly partners Victor Saint-Pere, Maddy Barber, and Wez Barber / Photo credit: Madly
Singapore-based Madly, a bespoke jewelry design house, has raised an undisclosed amount of capital from East Ventures to help accelerate its global expansion plans.
The funding round comes as Madly sees increasing demand for custom-made jewelry and colored gemstones, two areas it focuses on. A Custom Market Insights report also expects Asia Pacific to become the fastest-growing market for jewelry through 2032.
Funding details
- Funding amount: Undisclosed
- Lead investor: East Ventures
- Stage: Bridge
- Source
Madly offers handcrafted jewelry pieces through a process that involves its clients at every step. This involves setting a budget with buyers, recommending stones for their preferred colors, and working together to realize their vision for the piece.
This “innovative approach to design, manufacturing, and customer experience” has made Madly stand out from more traditional establishments, said Willson Cuaca, co-founder and managing partner at East Ventures.
Other direct-to-consumer firms in East Ventures’ portfolio include Base, a skincare company, and Kasual, which makes personalized pants for men.
More details
Madly→
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| Stage | Amount (US$) | Investors |
| Bridge | Undisclosed | East Ventures |
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