S P SETIA UNVEILS SETIA AI & PROPTECH INNOVATION CHALLENGE TO DRIVE INCLUSIVE HOMEOWNERSHIP AND CONSTRUCTION QUALITY
ℹ️ News provided by: Content Collision
From left to right: YB Tuan Chang Lih Kang (Menteri Sains, Teknologi dan Inovasi), YB Senator Datuk Seri Amir Hamzah Azizan (Menteri Kewangan 2), Datuk Choong Kai Wai (President & CEO, S P Setia Berhad), Norman Vanhaecke (Group CEO, Cradle Fund Sdn Bhd)
MALAYSIA – 13 AUG 2025 – S P Setia Berhad (“Setia” or “the Group”), in partnership with Antler Ibex, the corporate innovation arm of the world’s most active early-stage investor Antler, has announced the launch of the Setia AI & PropTech Innovation Challenge.
This key initiative under the Bengkel Inovasi GLC (BIG) Programme targets two significant agendas:
1. Inclusive homeownership
2. Improved construction quality
Both are central to Setia’s mission of building sustainable and inclusive communities.
Advancing the Malaysia MADANI Agenda
The Malaysia MADANI agenda promotes equitable access to homeownership for all segments of society. By leveraging AI, Setia aims to streamline the homebuying process, making it more accessible and efficient for potential homeowners.
This initiative underscores Setia’s commitment to ensuring everyone can own a home, regardless of background or financial status.
Leadership Statements
“Setia believes that the future of homeownership and construction is intrinsically linked to the transformative power of AI and technology. Through the Setia AI & PropTech Innovation Challenge, we are not just fostering innovation and collaboration; we are actively driving forward our vision of creating inclusive, high-quality housing that meets the needs of all Malaysians.”
— Datuk Choong Kai Wai, President and CEO of Setia“This challenge represents a significant step in our commitment to leveraging cutting-edge technology to address business challenges and improve the quality of life for our communities.”
— Datuk Choong Kai Wai, President and CEO of Setia“S P Setia is demonstrating forward, pragmatic leadership, working directly with startups on real challenges that matter to the industry. Their approach to innovation is the kind of ambition Ibex exists to support; real problems, real collaboration, and measurable outcomes.”
— Deepak Jayaraman, Antler Partner and Global Head of Ibex
About the Challenge
The Setia AI & PropTech Innovation Challenge seeks startups developing AI and proptech solutions that align with the MADANI and BIG agendas. Selected startups will:
– Collaborate directly with S P Setia
– Gain access to resources and mentorship
– Receive potential investment to bring their ideas to life
By connecting visionary startups and scaleups with real estate challenges that matter, the program aims to unlock scalable, tech-driven solutions for the future of housing and construction.
Focus on Construction Quality
Under the BIG agenda, Setia is integrating AI technologies to:
– Improve construction processes
– Ensure higher safety, durability, and sustainability standards
– Deliver homes that exceed modern expectations
How to Apply
Applications are open now until 31 August 2025 via the F6S platform:
https://www.f6s.com/setiaaiproptechchallenge/about
About S P Setia:
With a rich history from 1974, S P Setia Berhad has established itself as a dominant force in the property development industry. As one of Malaysia’s leading listed real estate players, the Group has built an impressive portfolio encompassing a diverse range of projects, including townships, eco-sanctuaries, luxury enclaves, high-rise residences, and commercial developments.
Setting the bar for excellence, S P Setia is the proud recipient of 19 FIABCI World Gold Prix d’Excellence Awards, making it the only Malaysian developer to achieve such recognition from the esteemed International Real Estate Federation (FIABCI). Additionally, the Group has garnered 18 FIABCI Malaysia Property Awards to date. To date, S P Setia secured the coveted No.1 spot in The Edge Malaysia Top Property Developers Awards for an unprecedented 14th time, a testament to its unwavering commitment to delivering exceptional projects.
Harnessing its expertise, S P Setia has cemented its presence in Malaysia’s key economic centres, namely the Klang Valley, Johor Bahru, Penang, and Sabah. Moreover, the Group has expanded its international footprint, with notable projects in Vietnam, Australia, Singapore, China, the United Kingdom, and Japan.
As of 31 March 2025, the Group boasts a portfolio of 42 ongoing projects, supported by a robust land bank of 5,364 acres valued at a Gross Development Value (GDV) of RM120.1 billion. Furthermore, S P Setia’s total unbilled sales stand at a notable RM3.8 billion.
With a steadfast commitment to excellence and an unwavering focus on delivering quality developments, S P Setia Berhad continues to lead the industry, driving growth and setting new benchmarks for success.
For more information, please contact:
Mohana Arumugam Head of Group Branding and Corporate Communications, Group Branding & Marketing S P Setia Berhad Group at +60 17-237 6366 or mohana.arumugam@spsetia.com