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Miguel Cordon · · 1 min read

ID parenting app nets seed funding from Insignia, others

Indonesia-based Tentang Anak, an all-in-one parenting help firm, has announced the launch of its mobile app and the closing of its seed round from Insignia Ventures and angel investors, where it raised an undisclosed amount of funding.

Tentang Anak founders Mesty Ariotedjo (left) and Garri Juanda / Photo credit: Tentang Anak

Tentang Anak, which translates to “About Children,” provides child-focused services such as activities, growth trackers, free consultations, and nutritional menus. It also holds community engagement activities for Indonesian parents.

The firm features content from its network of pediatricians, psychologists, and child educators, which has helped it secure more than 500,000 social media followers.

Tentang Anak was founded in 2020 by pediatrician Mesty Ariotedjo and Tokopedia alum Garri Juanda. The company said that it is the first pediatrician-founded parenting firm.

The startup also recently onboarded two presidents of the Indonesian Pediatric Society to its board: Piprim Basarah Yanuarso, who currently holds the role, and Hardiono Pusponegoro, who was a former president of the association.

See also: The rundown of Indonesia’s top-funded startups

Tentang Anak said it will use the fresh funds to bolster the content it offers and make new hires.

Editing by Collin Furtado and Lorenzo Kyle Subido

(And yes, we’re serious about ethics and transparency. More information here.)

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Miguel Cordon

Finally updated my bio.