SearchMan Wants to be a SEO Superhero for Your App

Yukari Mitsuhashi
11:40 am on Aug 24, 2012


When launching a website, everyone knows that it’s critical to consider search SEO. But what about for smartphone apps? How discoverable is your app? AppGrooves claims to have a solution for this problem in its new SearchMan service. Readers may recall that we wrote about the company’s previous version of the product, AppSEO, back in February.

AppGrooves is led by its Japanese co-founder Naoki Shibata, and the startup currently resides at 500Startups. We got in touch with him to find out how this differs from the previous AppSEO initiative:

With AppSEO, we gathered & analyzed data only for the apps that belonged to our users. This was a small percentage of the entire AppStore because we were new. Based on initial positive user feedback, we got more ambitious. We realized that if we are serious about enabling search and discoverability of the best mobile apps, we had to do more. So now, we gather ranking data for search, directory, and user ratings on the whole market.That’s 600,000 apps x 1m keywords x 2 devices x 3 stores every day (UK launching soon).

Naoki adds that with this upgrade, they correspondingly upgraded their branding to ‘SearchMan,’ which he describes as a powerful data-driven superhero.

They’ve put together some recommended best practices in the slide below. So if you think your app could be doing better in the SEO department, you might want to give this a look.

(And yes, we're serious about ethics and transparency. More information here.)

  • AppMyWorld

    Really cool concept. Just on a quick read they sound very valuable and having a service that can help you reduce the time it takes is great. Would love to hear if any developers have used these suggestions and if they are working.

    Our site also tracks apps and ranks them by aggregating professional reviews from around the web. From the slides it sounds like Apple may be taking this into account as well. So these suggestions would help on our site too. Love it.

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