Share stories and get paid? Thanks to Adf.ly, Twitter users now have more options to monetize their tweets.
The model is pretty simple, all you need to do is to shrink your URL via Adf.ly and share them. Whenever someone clicks on your link, an ad page shows up. Visitors have the option to skip the ads and move on to the content straight. The model is vastly different from Ad.ly’s, whereby it automatically inserts the advertiser’s message in the influencer’s stream.
Publishers are able to track the number of clicks on each link, and of course, also track how much money was made so far. The average CPM is around a dollar. Here is my result after sending out two links:
Track clicks
Ads
And the ad looks like this:
Intrusive? I thought so too but the concept of earning while sharing is pretty attractive. The main challenge is on how to minimize disruption while doing so. And having an ad smacked right at your face isn’t the best experience, especially when you least expect it.
One possible solution is to have the ad placed at the bottom of the page. Instead of having to load the ad and content separately, load them simultaneously to minimize disruption. Users are less likely to exit the page this way.
Even so, most people aren’t willing to click on these links (taboo). Once readers have a bad experience, they would never click another link shrunk by the same shortener. The first user impression has to be great to ensure returning users and clickers. I wonder what would be a win-win for both publishers and clickers. Surely, there must be one.
Do you like the Adf.ly’s concept? Would you use Adf.ly to monetize your content? And why? Let us know.
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