The next time you head for an important convention in Malaysia, don’t be surprised if the destination turns out to be Sarawak. While the state in East Malaysia certainly conjures up images of sleepy towns and deep jungles, the state government wants to turn it into a center for business, with MICE playing a large role (see report).
The Sarawak Convention Bureau (SCB) is a vanguard in this effort. Set up four years ago, they have since attracted more than 150 new events with 74,444 delegates and garnered international awards for their destination marketing campaigns. Their bid success rate is around 64 percent, reaching a high of 80 percent in 2010.
Some of their upcoming headliners include the ‘42th Annual Scientific Meeting of Malaysian Orthopaedic Association 2012’, ‘9th Combined Pediatric and Spine Congress 2013’ and the ‘9th World Congress of Chinese Medicine 2012’.
According to SCB CEO Jill Henry, MICE is a major part of the state government’s agenda to turn Sarawak into a developed state by 2020, double its population by 2030, create 1.6 million more jobs and increasing its GDP fivefold.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
