With Indonesian Consumer Confidence Sky High, RumahKu Records Exponential Growth

Indonesian consumers are brimming with confidence as high as the sky right now, the highest in the world according to the latest study by Nielsen. This extends, of course, to properties. In that sector, Indonesian property portal RumahKu (meaning “my home”) is looking to help Indonesians find their desired properties online.

RumahKu was first launched in February 2011 during the property boom in Jakarta, says co-founder Robert Adrian. Back then, the existing property portals were still deemed unsatisfactory by the founding team, and because of that they decided to partner up and build RumahKu to help other people who are also looking to buy a place.

What makes RumahKu special compared to its competitors today? Robert says that the startup is doing its best in providing top notch customer service as well as building the back-end engine so that it can bring the most relevant results to users. He details a few more unique features of RumahKu, such as a way to put old listings back up, unlimited photos for each listing, unlimited listings for property agents, sales reports that calculate commission for agents, and traffic reports.

RumahKu records 360,000 monthly visitors on average with close to 40,000 premium registered members who most of them are from property agencies. What’s impressive, according to Robert, is the growth as the site’s monthly visitors grew by a factor of three compared to the same time last year; memberships grew 85 percent. At the moment there are around 38,000 property listings on the site, with most of them located in Java and Bali. The startup has gained quite a number of Facebook fans too, with 300,000 so far. From time to time RumahKu holds offline events like expos at popular malls across Indonesia.

RumahKu earns its revenue from premium memberships and banner advertising. The startup is fully self funded and is planning to jump into the e-commerce business model too in the future. The startup is facing stiff competition from rivals Rumah123 and RumahdanProperti (both acquired by Singapore-based IPGA). People who are looking at investing but not moving in could also make use of property crowdfunding site CrowdBaron.