Rocket Internet, a German company well-known for their ability to clone thriving businesses and execute it in other geographical markets, have launched a Pinterest clone called Pinspire, reported Daily Social.
Not exactly an inspiring name, but Rocket Internet is not known for being original either. What’s unique about them though, is how fast they are able to copy a business idea and get it up and running in no time.
Pinspire, which, like Pinterest, is an online bulletin board that enables users to bookmark and collect images from anywhere on the Internet, has been launched globally, including the Southeast Asian countries of Indonesia, Malaysia, Singapore, Philippines and Vietnam.
Their decision to copy Pinterest isn’t exactly a surprising choice. According to comScore, Pinterest is the fastest growing independent website in the US to hit ten million unique monthy unique visits.
This latest revelation sheds further light on Rocket Internet’s warpath in Southeast Asia. Last month, I broke the news that Rocket Internet has already launched a fashion e-commerce site called Zalora.com in Malaysia. The site has since launched in Singapore.
They are also going into the furniture and online food takeaway business.
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