After Renren’s recent IPO, we saw Plants and Zombies move onto the popular social network. And now today there’s news that it has partnered with Recruit, Japan’s largest HR and classified media group to launch a social wedding service.
Interestingly the joint venture between two media giants is expected to give birth to a multimedia platform that fully integrates online wedding related social content and offline media, such as magazine and wedding exhibitions. It is interesting to see that Renren is involved in offline business, something that is out of the norm for Internet businesses.
The new website is scheduled to be officially launched this winter with the aim to become one of the leading wedding online media in China.
Patrick Tham, Chairman of Recruit’s China subsidiaries in the deal commented:
[We] believe our partnership will combine Renren’s strength in social networking with Recruit’s strength in the wedding business to enable more Chinese couples to plan and enjoy happy weddings.
A Renren spokesperson tells us tonight that the website will provide “information needed for wedding planning, online booking of wedding services” and some other offerings. Furthermore, the website will be separate from the social network’s main site, but it will feature “some integration with Renren.com to leverage [the network’s] user base.
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