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Melissa Goh · · 6 min read

Insurtech firm Sunday taps into Thailand’s EV boom

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IN FOCUS

In today’s newsletter, we look at:

  • Insurtech firm Sunday’s bet on Thailand’s EV boom
  • Why Seedly is getting into travel insurance like others before it
  • Buy now, pay later firm Afterpay’s rising bad debts and expenses

Hi there,

“The first principle to be aware of when you sell insurance is that no one cares about insurance,” an insurance executive told me several years back.

That makes a whole lot of sense not only when I think about how I’ve approached insurance as a consumer but also in the increasingly “embedded” nature of insurance products these days.

Buying a phone? Why not get mobile device insurance to go along with it?

Purchasing an electric vehicle? Choose from four different EV insurers on our panel.

In Thailand, people that buy cars from automaker BYD can now do exactly that. One of the insurers on its panel is Sunday.

The insurtech firm sees Thailand, Southeast Asia’s largest EV market, as one of the big opportunities in the region, my colleague Simon writes in this week’s Big Story.

By one account, the firm has surpassed US$100 million in annual revenue, though it remains tight-lipped on its numbers.

Continuing on the insurance theme in this week’s Hot Take, I dive deeper into the trend of financial comparison sites going beyond their bread and butter to introduce financial services of their own.

Like fintech firm MoneySmart did last year, Seedly recently introduced an insurance product as well. But do financial aggregators really have what it takes to offer products of their own?

— Melissa


THE BIG STORY

Insurtech firm Sunday’s next opportunity: Thailand’s booming EV space


THE HOT TAKE


NEWS YOU SHOULD KNOW


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Melissa Goh

Journalist at Tech in Asia. Got a news tip? Email me: melissa@techinasia.com