Be Lazee raises $500K to be Magic for Asia

On-demand service startup Be Lazee today revealed that it has raised US$500,000 in funding from Cradle Fund, KK Fund, and an unnamed angel investor.

Be Lazee is an SMS-based service that lets you do what its name suggests by getting someone do your errands for you. It’s like US-based Magic, which first got people talking about this kind of concierge service.

The Malaysian-based startup operates in its home country as Be Malas (which means “be lazy” in Malay). It also operates in Singapore and Hong Kong.

You can put in a request to the service through text message, and its team of concierges called “Rajin Runners” will get the job done within a given time frame. The requests can range from household affairs to business matters – all for a base fee of RM 25 (US$7). Requests can be made between 9 am and 7 pm.

Adlin Yusman, one of Be Malas’ co-founders, says the team will use the fresh funds for front- and back-end improvements as well as for hiring more staff so they can expand the business regionally.