Quick Questions with The Ultimate Start-Up Space Finalists – Part 1

To learn more about the finalists for The Ultimate Start-Up Space competition, each of the 10 finalists will answer 3 questions:

1. Why this idea?
2. Why this space? (Why do you feel like your idea best suits the shop space at 29 Boon Tat Street?)
3. Why this team? (Why do you think you’re the best person/team to realize your business idea in this space?)

In this post, we feature the answers from 3 of the finalists in random order.

Public supports plays a big part in determining the winner. If you have a favorite among the finalists, pledge your support here.

Perched On A Tree Letterpress

Why this idea?

This idea came to us very naturally because we were already exploring letterpress printing for quite some time. We saw an incredible amount of interest within our arts and design community who were looking for this type of print service but just couldn’t find it locally. So, we decided to take this printing ‘hobby’ one step further as business opportunity and to connect with crafters, designers and arts people together through this initiative of providing good design, a valuable take on handmade goods and a traditional, rare print service that is localized.

Why this space?

Within the Boon Tat street area are a variety of really interesting and eclectic shops. Selling books, bespoke items, specially sourced products from overseas. Shops for example like the little drom store, Trolley, polymath and crust, are all part of the club and Ann Siang street area’s identity. The location is apt because we would be in a central area where design and advertising agencies around can come to us. We can market our print services to the various boutique hotels and bridal studios in the vicinity, giving us an edge in proposing partnerships because we are accessible. On a ground floor level is also ideal because people who have never heard of letterpress before can just walk in and find out exactly what it is and how we work. The arts and design vibe there is strong and it will compliment our start up idea further.

Why this team?

Raymond and I have and are simply passionate about letterpress. We started this off on our own based on sheer interest. We have invested personal time and money to explore the intricate details of how to run a press machine, where to get the materials and supplies for. We’ve been there, done that just through our own desires to want to make press printing alive in Singapore. It’s indeed time consuming, but for the love of print we just keep going. Also, we’ve already been printing ad hoc orders and are looking for the right space and the capital to fully make this a viable service that can cater to our many potential clients. Now it’s all up to the judges and the public to give us that push ahead.

To support Perched On A Tree Letterpress, pledge here.

Victory Concierge