Sina Weibo Dominates During Olympics

Now that the Olympics themselves are over, it’s time for everyone to move on to the gloating phase. And that’s not just for the althetes! In the world of Chinese microblogging, Sina Weibo turned in a dominant performance; the service was a veritable Sun Yang as it sped its way to victory. Tencent Weibo, despite its dominant user numbers, turned out to be a bit more of a Liu Xiang in the activity department. Sohu Weibo picked up the bronze much like Tibetan Choeyang Kyi, and Netease Weibo turned in a performance not unlike that of disqualified-for-losing-on-purpose badminton stars Yu Yang and Wang Xiaoli. Oh, you want graphs instead of stupid Olympic metaphors? FINE.

These graphs from Hitwise show only data from PC/web clients (as opposed to mobile):

As the folks at TheNextWeb have pointed out, Sina’s dominance wasn’t just limited to the Chinese-language microblogosphere (I immediately regret using that word). Weibo users sent more than twice as many tweets as Twitter users during the games. It’s too bad there’s no gold medal for most active microblog, or China could have brought home yet another gold.

[via Sina Tech]