Miyoo: A Social Fashion App to Snap, Tag, and Share What You Wear

The Chinese-made Miyoo app touts itself as a social fashion experience for women that’s more private than microblogging on Weibo – where there’ll be pervy men checking you out – and less hassle than Pinterest clones like Mogujie.

Miyoo.cn says it’s more interactive than its social rivals, too. In its new app for iPhone, users can make a virtual catalog of their wardrobe (pictured below), tag the items and their brands, and share your outfit for the day with your wider network or via connected services such as Sina Weibo. The main timeline is reminiscent of Path (also pictured below), the American startup app for close friends, where all the recent activity shows up. Clicking on a user within Miyoo gives you the option to browse, as many women love to do, their wardrobe as well.

As if all that’s not enough for a white-collar, iPhone-toting, Chinese woman to take in, the app also features brand tags – so you can keep an eye on, say, Chanel items – and a curated selection of fashion news.

The Beijing-based startup enters a lively fashion-oriented social media scene in China in a year that looks set to be dominated by Pinterest-like sites – such as the one from Taobao, the country’s online shopping market leader – and social/mobile commerce as well. But Miyoo seems to have enough that’s unique to give it a shot at success.

The Miyoo app is available only for iOS for the time being, and is in the iTunes Store. Try it on for size.

[Hat-tip to Toumingti (article in Chinese) for spotting this]