Miguel Cordon · · 1 min readPUBG maker backs $10m round of Indian influencer-marketing firm
One Impression co-founders Jivesh Gupta (left) and Apaksh Gupta/ Photo credit: One Impression
One Impression, an influencer-marketing platform based in India, has raised US$10 million in series A funding led by Krafton, the South Korean gaming company behind PUBG: Battlegrounds.
Sanjeev Shah, former executive at Indian media conglomerate Times Group, and Nicholas Cator, Venturi Partners managing partner, also joined the round alongside VC firm PeerCapital, among others.
Founded by Apaksh Gupta and Jivesh Gupta in 2017, One Impression aims to create a full-stack platform for brands to execute influencer campaigns. This means that brands don’t need to work with multiple agencies or rely on in-house teams.
One Impression has collaborated with 500 brands, including the likes of Amazon, Meesho, and Hindustan Unilever. It works with creators ranging from celebrity influencers to nano creators.
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The company told Tech in Asia that it plans to grow beyond India with potential strategic acquisitions in Southeast Asia and the United Arab Emirates.
One Impression aims to reach US$40 million in annual recurring revenue by 2024. The company said its offerings will be valuable in the economic downturn as brands need to optimize their overall marketing budgets.
Editing by Thu Huong Le and xxx
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