Japanese startup raises $9M to show where your website’s visitors click, tap, and slow their scroll

Ptmind, the Tokyo-based startup behind heatmap and web analytics service Ptengine, today announced that it raised US$9 million in pre-series A funding from CAC Capital. The investment will be used for hiring and product development.

Ptengine, founded in 2010, works across multiple devices and provides real-time analysis of website visitor behavior. Its heatmapping tools reveal what visitors tend to click (or tap) on and where they stop or slow down their page scrolling (or swiping). Automated event tracking can tell a user when someone downloads a file or sends an email to a specific address. A campaign feature allows a user to analyze traffic from external promotions, like a Facebook page.

The data aggregated by Ptengine can then be used by web developers, marketers, or UI/UX teams to improve design and content placement – and thus give a boost to conversion rates and sales. The startup charges a monthly fee for the service, based on the number of monthly pageviews a site receives. For sites that get less than 20,000 views per month, the service is free.

Robin Zheng, Ptmind’s CEO, tells Tech in Asia that Ptengine attracts about 23,000 monthly active users from companies, including Sony Music, SoftBank, Rakuten Insurance, and Yamaha. Its most popular markets are Japan, the US, and the UK – but Zheng says users hail from more than 130 different countries.

The startup previously raised US$5 million from an unnamed angel investor.