PropertyGuru Takes The Frustration Out Of Property Search In Singapore

Looks like the online property search market is heating up once again. PropertyGuru is a new entrant in this crowded industry but has already built up a database of 20,000 properties for users to search through. It targets users who are both looking to rent or buy/sell.

Finally in Singapore, an easy, one-stop property search website.

PropertyGuru officially launched www.propertyguru.com.sg to help consumers find properties easier and faster. With 20,000 Singapore properties to choose from and powerful tools, PropertyGuru takes the frustration out of property search.

For the first time in Singapore a property website takes the pain out of searching multiple sites and puts the power in the hands of the consumer.

– PropertyGuru’s unrivaled database has access to 20,000 properties in one place. It is the easiest way to find new projects, private condos, landed property and HDB units available for rent or sale.
– PropertyGuru’s “Ask Guru” tool allows consumers unique online to get questions answered online by Singapore’s real estate experts.
– PropertyGuru’s instant property valuation tool lets owners find the latest market rate and historic trend for their home or property investments.
– PropertyGuru’s automatic alerts via SMS and email notify consumers about properties that match their own personal criteria.
– PropertyGuru has powerful map tool and colour photos make it easier to find the right available properties in specific areas and satellite images show the surrounding region.
– PropertyGuru offers prizes including an iPod Touch and tickets to Singapore’s first every Formula 1 Grand Prix race later this year

PropertyGuru designed its new service exclusively for Singapore real estate. This vertical approach means a better service, more information and features for consumers and real estate professionals.

In a recent study by e-consult, 53% of media and internet professionals said that “faster access to desired information and more relevance” were a major benefit of this approach.

Many of Singapore’s premier property developers, and agents from top real estate agencies (including C & H Group, Dennis Wee Group, DTZ, ERA, HSR International and Propnex) have already signed-up to promote their properties via PropertyGuru.

“Dennis Wee Group believes in the power of the Internet for property advertising, and supports initiatives such as PropertyGuru in Singapore,” stated Dr Dennis Wee, Chairman of Dennis Wee Group.

Deborah Law, General Manager of Expat Rentals said, “As Expat Rentals visibly sees results from online advertising we are enthusiastic about new portals being opened by such companies as PropertyGuru.”

PropertyGuru also provides advertisers with the unique ability to pinpoint a highly-targeted audience that is focused on Singapore’s real estate market, and with many consumers close to making a property decision. Santa Fe, one of Asia’s leading relocation and moving experts was the first such advertiser to take this opportunity.

“Santa Fe selected PropertyGuru to advertise its services, due to PropertyGuru’s sole focus on Singapore’s property market and fit with our target audience” stated Richard Hooker, Relocation Manager for Santa Fe Relocation Services.

PropertyGuru enables searching for property simply at the click of a mouse, saving consumers hours of searching time.

“The response to PropertyGuru by Singapore’s real estate developers, agents and advertisers has completely exceeded our expectations. We look forward to an exciting year for PropertyGuru and Singapore’s property sector,” said Jani Rautiainen and Steve Melhuish, co-directors of AllProperty Media and PropertyGuru’s creators.

Online real estate portals transformed the property search process in Europe, US and Australia during 2005 and 2006. In the UK, Right Move became the market leader, IPO-ed and is now valued in excess of S$1.5 billion. Right Move estimates that 75% of successful home movers in UK use the Internet to search for property.