While advertising typically relies on broadcasting messages to a mass audience, recent technologies have enabled advertisers to reach exactly the people they want. And brands have rushed to snap up these online options.
Tech giants Google and Facebook accounted for almost 50 percent of the world’s online advertising revenue in 2017, earning US$114 billion. Meanwhile, ecommerce platform Amazon’s ad revenue is expected to hit US$6.6 billion by 2019, says financial services company JPMorgan Chase.
To tap into the growing appetite for digital ads, providers are offering a variety of products to better serve advertisers. One such method is programmatic advertising, which involves the use of software to buy ads. And since this process isn’t driven by humans, this approach seems more efficient and affordable.
But how did we get to this stage? Tech in Asia takes a look how advertising has evolved over the years.
Infographic and illustrations by Joshua Lim, Tech in Asia
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Editing by Tan Wen Chuan, Nathaniel Fetalvero, Eileen C. Ang, and Terence Lee
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