Press Release: Circos circles the world in search of opinions of people just like you

Little known fact of US-based Circos.com is that the company has a development center in Singapore. And if you had seen Circos prior to this relaunch, you would know how vast an improvement the new look and feel is compared with its previously clunky feel. The relaunch promises better and more personalized search results with the ability to search for restaurants and hotels by personality preferences.

SAN MATEO, Calif./SINGAPORE, September 4, 2008 – Today Circos relaunched its search engine Circos.com, helping consumers find personalized, premium lifestyle experiences online. By tapping into the collective knowledge of people across the Internet, Circos condenses user-generated content into meaningful tips about hotels, restaurants, and other relevant brands.

There are millions of insights and shared experiences distributed across the Web in individual communities, blogs, and forums, but it’s nearly impossible for a high-end consumer to locate the right insights and tips for their personal needs. Conventional Internet search relies on site statistics and popularity, leaving many answers buried under layers of irrelevant Web pages or worse, overlooked altogether.

“We want consumers to be able to find the perfect experience whether they’re traveling to a new country, dining out for a special occasion, or looking for the most relaxing spa,” said Morris Sim, Co-Founder of Circos. “Circos makes this happen by matching each consumer’s unique personality and needs with the shared experiences of others like her.”

The new Circos.com features multiple ways to find the perfect hotel or restaurant. A concierge-like guided search experience walks you through your search with a simple three-step process. Circos’ “search by personality” feature connects you with the previous experiences of others just like you. This means self-professed hipsters find the edgiest urban hotel, while high-end diva foodies are shown exclusive restaurants with the most attentive staff and service.

Think you’re one of these?

From a technology perspective, Circos finds insights from user-generated content by collecting millions of reviews and opinions from hundreds of influential web sites, blogs, and conversations. The company’s algorithms understand the actual meaning of an author’s words, as well as the personality and preferences of that author. This enables Circos to surface only the best, most relevant insights, and match each searcher’s query with the experiences that are precisely suited to her needs.

About Circos
A privately-held company based in San Mateo, CA, with a development centre in Singapore, Circos helps consumers determine “what to buy” or “where to go” when they’re looking for products and services online. The company’s search engine taps into the collective opinions of millions of people across the Web – delivering short, meaningful tidbits of insider knowledge to consumers, wherever they are and whenever they need it. For businesses, Circos offers Brand Karma: an online analytics tool that helps hotel and restaurant marketers win new customers and understand how they are being discussed online. For more information about Circos, please visit http://www.circos.com.

Press Contact:
Mario Jobbe
mario@circos.com