Podcast – Mapping the future of location intelligence in Asia

Maps have come a long way from the days of poring over what always felt like an impractically large piece of paper to figure out where you’re going. In fact, the global location intelligence market is predicted to be valued at almost US$44 billion by 2029.

Jason Jameson, general manager and senior vice president for Asia Pacific at Here Technologies, recently spoke to the Analyse Asia Podcast about the location intelligence industry and its potential in the region. The episode covers the opportunity for digital mapmaking in Asia Pacific, the use cases for the technology, and where the market could be heading.

Here are five highlights we’ve picked out from the 37-minute episode:

11:05 – Why the growth of the location intelligence industry in Asia Pacific is all about leveraging it for other emerging sectors.

13:30 – How digital maps are produced in Asia Pacific and how Here Technologies’ customers incorporate them into their own businesses.

26:14 – How maps have evolved from static images to the more dynamic charts required today.

30:01 – How location intelligence companies map remote areas in Asia Pacific.

32:07 – How Web3 and blockchain technology could impact the mapmaking industry.