Singapore-based mobile loyalty app, Perx, has been growing steadily over the past year. In my last email exchange with co-founder Andrew Roth he revealed that Perx now has over 130,000 downloads who generate 650,000 chops so far.
Besides helping merchants to manage their loyalty chop cards digitally, Perx now also has the new Net Promoter Score (NPS) Loyalty Task feature for merchants. In short, the NPS Loyalty Task helps merchants measure how likely it is that customers are going to recommend the merchant to others. Users will get to input the NPS survey after they receive their chops after making a purchase (see image).
From the beginning, [Perx’s] goal was to help the merchant unlock the value of their customers. Tracking NPS for a merchant is just one component of our ‘customer experience’ methodology.
As a service, we help our clients build a community of advocates by discovering ‘promoters’ and closing the loop with ‘detractors’. In other words, we don’t just collect data, we help our clients take action and measure results with specific goals.
So far, Perx’s Loyalty Tasks module is active with 46 clients right now, with 81 percent of its users actually completing surveys. The conversion rate of the survey looks impressive and seems to open a new path for Perx to provide even more value to merchants.
From the looks of it, Perx is an even more compelling service since merchants are more likely to pay for an end-to-end digital customer loyalty and feedback solution. Perx charges its merchants anywhere from $1 to $2 per active customer per month for its Loyalty Task module. If you’re interested, you can find out more about Perx here.
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