Tech in Asia’s Product Development Conference (PDC) made a comeback this year in Jakarta on June 25 to 26. Centered on the theme “Scaling product innovation from startup to enterprise,” the conference attracted 2,790 attendees eager to level up their product-building skills.
This edition was extra special thanks to the support of BRI – one of Indonesia’s biggest state-owned banks – as the title sponsor. With a total of five stages – the Main Stage, Expert Stage, BRI Stage, Luncheon Stage, and Demo Stage – PDC 2024 delivered 49 insightful panel discussions and 79 industry experts who shared their expertise.
Here’s a quick recap of key takeaways:
- Strange new world: How did we get here?
Arga M. Nugraha, BRI’s digital and information technology director, discussed how banks like BRI are embracing disruptions by young innovators through continuous transformation, agile work styles, and human-centered solutions.
- How to make user research work for your product
Victoria Simansjah, partner and head of product management at design studio Sixty Two, talked about user research methodologies to gather valuable product insights for seamless integration into your development process.
- The secret to building habit-forming products
Vikra Ijas, CEO of crowdfunding platform Kitabisa, recounted his experience building a product that shaped user habits.
- How to build a product that global audiences will love
Aashima Praveen, Bumble’s associate director of global product marketing, shared tips on developing products that are loved by global users.
Beyond the talks, the FutureMakers Challenge yielded a harvest of new ideas. Sponsored by BRI, the competition challenged developers and innovators to tackle the future of finance. With the theme “Transforming banking, together,” participants created solutions that not only addressed everyday problems but also leveraged BRI’s API. Huge congratulations to the winners!
Want to know more about how PDC 2024 went down? Check out this infographic for the key stats about the event:
This article was originally published by Deandra Syarizka on Tech in Asia Indonesia.
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Editing by Dhania Putri Sarahtika
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