PayPal Uses Cheesy YouTube Videos To Promote Buyer Protection Policy

Are you shopping safely online? PayPal really wants you, Malaysians and Singaporeans, to understand more about its Buyer Protection Policy which protects buyers from online shopping frauds as long as you’re paying via PayPal.

So, PayPal’s idea is a little wacky and daring. They launched a series of cheesy web videos on YouTube in response to posts written by 20 influential bloggers in Singapore and Malaysia. The campaign is titled “The Promise” – a way to communicate with viewers that Paypal’s Buyer Protection Policy promises this and this.

Creative, fresh, bold… call it what you will. But after about a month, the site has gotten only 7,000 visits and the videos haven’t built up much traction on YouTube (sorry, PayPal). Nonetheless, it’s still a good first step forward as we understand this is PayPal’s first digital-led campaign in Singapore and Malaysia.

I don’t think Paypal has yet reached its communication goals. (It’s tough to promote online shopping safety isn’t it?) Nonetheless, using local talents like Eugene, Nicholas, Erik and Josh to lead its YouTube video campaign is pretty refreshing and encouraging to folks in our region.