Online Statistics, Behavior and Tech Start-ups in Singapore

If you’re a digital marketer overseeing the Singapore market or a business owner looking to understand this island country better, this blog post is for you.

We received a white paper from Incitez, a digital media consultancy firm, that contains useful information about Singapore’s online community. Here’s a quick brief before you plunge into the powerpoint deck and other resources below:

Internet statistics: Singapore has 2.9 million online population.

Online search: Google is the leading search engine with 77% market share.

Facebook and Twitter: 82% of Singapore online users are on social networks with 2.5 million on Facebook and 13.5% who visited Twitter in January this year.

Online Video: An average Singapore online user spends about 10.7 hours each month watching online videos. Total unique video viewers is reported at 2.3 million, which is pretty close to Singapore’s total online population at 2.9 million.

Blogs: Blogs reach in Singapore hit 55% in 2010.

Mobile: There is a total of 7.3 million mobile subscribers. This figure is 2 million above our total population. Apparently, there are quite a handful Singaporeans who are holding more than one phone while 3G users in Singapore hit a whopping 4.8 million in 2011. iPhone rules in Singapore, accounting for 72% of mobile usage.

Travel: About 1 out of every 2 Singapore Internet users does online research and book their ticket on the Internet for travel. This figure is highest in Southeast Asia. Tiger Airways is Singapore’s top airline website.

Online retail: ‘eBay’ is the top retail-related search term in Singapore, but Apple.com is the favorite online retail website, commanding 575 monthly unique visitors. Second and third favorites shopping destination for Singaporeans are Amazon sites and Alibaba.com, respectively.

Online banking: Visits to online banking site hit 889,000 per month in January this year. A 100,000 increased from last year’s January statistics. Singapore has the highest online banking reach in Southeast Asia at 30.9%.

If this isn’t complete enough, more could be found on a wiki-site build by students at Singapore Management University. It also contains valuable information about Singapore’s online community. This online user behavior infographic is particularly easy-to-read and helpful for others to understand online users behavior in Singapore.