SG-based Sqreem acquires Australian marketing firm to boost AI-backed offering

CEO and co-founder Ian Chapman-Banks / Photo Credit: Sqreem

Sqreem Technologies, a Singapore-based company specializing in digital behavior analysis, has acquired Trade Indy, an advertising firm from Melbourne.

This move aims to bolster Sqreem’s AI-driven audience targeting and insights capabilities for agencies and brands. This involves optimizing campaign effectiveness, enhancing digital consumer engagement, and ensuring greater transparency in advertising expenditures.

Founded in 2014, Trade Indy is a team of 28 professionals that help companies plan, execute, and optimize multichannel digital marketing campaigns. In addition to Australia, Trade Indy also has a presence in Southeast Asia, Middle East, and North America.

Both Sqreem and Trade Indy also see the acquisition as a move to expedite their client expansion and expand global reach, according to their statement.

Sqreem was founded in 2006 and provides B2B solutions using AI to analyze digital behavior. These solutions cater to enterprises in advertising and various other commercial fields.

It also specializes in healthcare data analysis. During the height of the pandemic, it launched a Covid-19 data-tracking tool in the Philippines to help hospitals and policymakers make more informed decisions.

Sqreem’s latest acquisition and AI ambitions align with the Singapore government’s growing focus on the AI sector. This includes plans to pump over US$740 million into the space to boost local AI talent and build AI centers.

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