NusaTrip buys VN startup to make first expansion outside Indonesia

Society Pass and NusaTrip chairman Dennis Nguyen (left) and Phan Le, VLeisure founder and managing director / Photo credit: Society Pass

NusaTrip, a Jakarta-based online travel agency, has acquired VLeisure, a B2B hotel platform in Vietnam. This marks NusaTrip’s first expansion abroad as it aims to build a regional travel platform in Southeast Asia.

NusaTrip and parent company Society Pass will support VLeisure’s marketing of hotel management software products to small and medium-sized hotels. This acquisition will enable NusaTrip to expand its B2C and B2B businesses in the country.

VLeisure, which started in 2011, provides travel agents access to over 650,000 registered hotels and offers booking and revenue collection software solutions for smaller hotels. Its managing director, Phan Le, will serve as the managing director of NusaTrip Vietnam.

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The region’s travel market is seeing a strong rebound from the pandemic due to the growing middle class and government initiatives to boost tourism, among other factors.

By 2025, gross bookings in Southeast Asia are expected to reach 94% of the record 2019 level, according to Web in Travel. The Vietnam National Administration of Tourism also projected 110 million tourist arrivals in 2023, generating around US$27 billion – about 5.7% of the country’s GDP.

Note: This article was written with the help of AI. Don’t worry, humans were still involved in producing this story.