Jiepang Check-Ins Reveal Favourite Brands, Foods, Movies in China [INFOGRAPHIC]

A heat-map of Jiepang check-ins across Greater China. This and all infographic images in this post are provided by Jiepang,com.

The Infographic of the Day series visually expresses important stories from Asia and the world of technology.

One of Jiepang’s most popular location-based services (LBS), Jiepang, has made a neat infographic that breaks down some user trends. It gives a snapshot of how China’s smartphone-carryin’, LBS-lovin’ youngsters spend their time. It reveals a pretty keen engagement with brands by these users, and a good understanding of what’s hot right now.

Beijing Hot-Spots

Starting in Beijing, we see the hottest part of the city, in terms of check-ins, is the unassuming downtown area of Xizhimen. Not a place for tourists to bother with, it reveals that Jiepang’s users are utilizing the service to check-in to lots of regular restaurants, gyms, and offices – not just fancy malls or travel destinations.

Just last month, the company revealed that it was working with Nokia on a new series of NFC field trials in Beijing and five other Chinese cities. Those NFC check-in posters will come in handy in the city, where some areas see well over a thousand check-ins.

Brands and Movies

When Penn-Olson talked to Jiepang’s CEO this summer, he made it clear that engaging with brands was big news for the company, as well as with its users. Thus it’s no surprise that the service’s users have some distinct favourite brands: namely Starbucks, McDonalds, Burger King, Doraemon (yes, the Japanese cartoon), and Earth Hour. That last one’s a bit of an oddity, but it shows that sometimes Jiepang’s fans make use of the service as a microblog to broadcast stances, and values.

Next, Jiepang’s infographic reveals which film caused the biggest buzz in China so far this year amongst its mostly younger users. And the winner was… Pirates of the Caribbean 4, narrowly beating out Kung-fu Panda 2 in terms of movie check-ins.

Eating Out