Singapore telco giant, SingTel, has launched a new news reading app for iPad, NewsLoop, which is looking quite pretty with all the attention paid to details (pictured right). It offers a wide selection of content sourced from Singaporean and international sites, ranging from topics of technology and business, to food and movies.
The NewsLoop app aims to be the new platform to power Singaporean bloggers to reach a mainstream local audience, and is said to differentiate itself from other news apps by first catering to the local readers’ needs and interests. Cheong Hai Thoo, head of multimedia at SingTel elaborates:
NewsLoop is designed by Singaporeans for Singaporeans. […] It also provides local media and bloggers with a powerful new platform to reach a wider audience and earn additional revenue for their content.
Studies have shown that 30 per cent of consumers who read news on a tablet spend more time reading news than they did before they purchased their tablet. With NewsLoop’s unique mix of content sources, we hope to provide these users with different perspectives of news and events in Singapore and around the world.
It reminds me a little of the popular magazine-like app Flipboard, which is also a personal favorite of mine, and functions very much like it too. NewsLoop also allows you to view the articles in a slideshow format. Should an article interest you, you can click and choose to read it on the app or the web version of it.
And of course, readers are able to customize the categories and content sources according to their needs, and it also allows you to add in feeds from Facebook and Twitter. Conversely, it also allows social sharing to the two most popular social networking sites in Singapore, and via email.
With so many neat reading apps out there vying for attention, along with established players like Flipboard, it’s a wonder if users would ditch their existing app for this one. Would you switch over to NewsLoop? For interested iPad users, you can download NewsLoop here, watch its video below, and throw us your thoughts in the comments.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
