Yahoo Japan To Soon Start Selling Genetic Testing Kits

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From The Japan Times:

Internet giant Yahoo Japan Corp. will market to the general public a medical test kit intended to help individuals identify their genetic risk for contracting various diseases, officials said Thursday. […] The test kit, which is priced at 29,800 yen, was developed by Tokyo-based genetic analysis specialist Genesis Healthcare Co. Yahoo Japan projects sales of 300 units a month. Using the kit, consumers are directed to send saliva samples to Genesis Healthcare, which will analyze 68 genes and report back any genetic predispositions to certain ailments, such as stroke or gout.

The Yahoo Japan link is here.

This sounds a lot like California-based 23andMe. And by ‘a lot,’ I mean ‘exactly the same.’