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Zoho-backed messaging app Arattai hits 7.5 million downloads
Arattai, a messaging app backed by Zoho, has surpassed 7.5 million downloads across Google Play and Apple’s App Store as of October 3.
The India-based platform has seen rapid growth after public endorsements from Indian ministers and increased social media attention.
Zoho founder Sridhar Vembu said in a recent social media post that Arattai relies on engineering frameworks developed over 15 years at Zoho.
Industry analysts say the app’s rise reflects a long-term trend toward local technology solutions as India focuses on digital self-reliance and security.
Analysts also noted that the success of indigenous apps depends on competitive pricing and support for local businesses.
🔗 Source: The Economic Times
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