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Zhipu raises AI cloud prices in profit push

Zhipu AI set prices for cloud-based usage of its new GLM-5.1 model between about 8% and 17% higher than its older version, as it looks to profit from years of research and computing investments.

It marks  Zhipu’s second price increase after February’s coding-plan hike, and follows a wider 2025 net loss of 4.7 billion yuan (US$684 million).

Zhipu joins rivals from Alibaba to Tencent in hiking charges amid stronger demand for agentic services and pressure from investors to deliver profits.

🔗 Source: Bloomberg

🧠 Food for thought

Implications, context, and why it matters.

The price hike is tied to a more autonomous type of AI service

  • Zhipu’s new GLM-5.1 is a specialized model built for autonomous work. It can run for up to eight hours to finish a full engineering project 1.
  • It does more than generate text. GLM-5.1 can plan a workflow, write code, run tests, change approach when it stalls, and patch problems without constant human input 1.
  • Zhipu markets GLM-5.1 as a rival to leading Western coding models. It compares results with Claude Opus 4.6, Anthropic’s AI model for complex coding and reasoning tasks 1.
  • The higher price fits a premium offer aimed at “agentic” use cases. That term covers AI services that handle multi-step jobs with limited supervision, not a blanket increase on an older product 1.

AI model marketplaces make pricing competition more visible

  • The price appears on marketplaces such as OpenRouter, a service that lets software developers use hundreds of AI models from many providers with a single Application Programming Interface (API) key 2.
  • That setup turns pricing into an instant comparison. Developer customers can swap models on OpenRouter with a small integration change, depending on their technology stack 2.
  • Zhipu is betting autonomous coding will justify the premium. The bet plays out in a marketplace where lower-cost alternatives sit a click away 1.

Recent Zhipu developments

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