YouTube’s advertising revenue increased by 13% year-over-year in the second quarter of 2025, reaching US$9.8 billion, according to Alphabet’s earnings report released on July 23, 2025.

This figure slightly exceeded analyst predictions of US$9.6 billion.

The platform has maintained a significant position in the streaming market, supported by its growing share of television viewership.

A Nielsen report indicated that YouTube accounted for 12.4% of total TV audience time over three consecutive months.

This is the highest share among its competitors.