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YouTube turns to AI for content creation

YouTube marked its 20th anniversary by unveiling over 30 new AI-powered tools aimed at video creators during its annual Made on YouTube event on September 16, 2025.

The Google-owned platform now counts 2.7 billion users and recently overtook Disney in US TV viewership, capturing 13.4% of the market in July, according to Nielsen.

Analysts at MoffettNathanson predict YouTube’s annual revenue will surpass Disney’s, which reported nearly US$60 billion in media revenue last year.

Alphabet reported YouTube’s ad and subscription revenue exceeded US$50 billion in the four quarters ending September 2024.

The new features use AI to automate video editing, generate videos for podcasts, and embed shopping links.

🔗 Source: Reuters

Recent YouTube developments

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