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Xiaomi SU7 overtakes Tesla Model 3 as China’s top premium EV

Xiaomi’s SU7 became China’s best-selling premium EV in 2025, with 258,164 units sold, surpassing Tesla’s Model 3, which delivered 200,361 units, according to the China Passenger Car Association (CPCA).

The SU7, launched in March 2024, features advance digital and autonomous system, and is priced lower than Tesla’s Model 3.

Tesla’s Model 3 saw a 4.8% drop in mainland deliveries in 2025.

Tesla’s market share in China dropped from over 16% in 2020 to below 7% in 2024 amid rising competition from domestic brands like BYD, Nio, and Xpeng.

Xiaomi announced a new SU7 version with a 902 km range, priced at 229,900 yuan (US$33.013) for presale.

🔗 Source: South China Morning Post

🧠 Food for thought

Implications, context, and why it matters.

Key financial metrics are needed to judge Xiaomi’s auto success

  • The SU7’s sales win over the Model 3 is clear, but profits and gross margins in Xiaomi’s automotive unit need to be checked to judge whether the business can last or is being run at a loss to grab share in a tough price war.
  • With the SU7 priced 9% below the Model 3, the average selling price (ASP) mix across SU7 trims should be reviewed to pin down real revenue per vehicle.
  • To gauge staying power, current production capacity should be clarified, along with the timeline for reaching break-even volume.

China’s draft Level 2 safety standard could reshape driver-assistance compliance needs

  • After the fatal SU7 crash, oversight was tightened. A draft mandatory national safety standard for Level 2 driver-assistance systems, hands-on driver-assistance features such as adaptive cruise control and lane-keeping, has been opened for public consultation 1.
  • China’s Ministry of Industry and Information Technology (MIIT) has also issued a draft that would add LiDAR, laser-based sensors used to map surroundings, to the mandatory national standard system for combined driving assistance systems. This could lift demand for LiDAR suppliers. RoboSense’s materials mention tunnels as one case where LiDAR can reduce camera “blinding” from sharp light changes 2.
  • The draft standard lays out detailed safety and test rules. That may raise demand for compliance tools and services such as testing, validation, and related software, though the sources do not say this work will go to third-party simulation or validation vendors 3.

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