Chinese tech companies are expanding in South Korea to connect with local consumers.

Xiaomi established a local subsidiary in late 2024 and plans a press conference on Wednesday to debut products like smartphones TVs, robot vacuums, power banks, and wearables.

BYD, an EV manufacturer, will launch launch passenger cars on Thursday and has opened six new dealerships in Seoul, Incheon, Jeju Island and other regions.

Roborock, a leader in robot vacuum cleaners, opened its second flagship store on January 1 at Starfield Goyang shopping mall in Gyeonggi Province.

AliExpress is enhancing its e-commerce operations through a joint venture between Alibaba and Shinsegae Group to integrate with the local online marketplace Gmarket.

These moves reflect efforts to overcome challenges such as China’s economic slowdown and US trade policy uncertainties.