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Xiaohongshu launches AI search tool for lifestyle

Chinese social media platform Xiaohongshu has launched a new AI search tool named “Dian Dian,” now available on various app stores.

The tool serves as a vertical AI search assistant, focused on lifestyle topics like food, shopping, travel and entertainment.

Users can ask questions using photos, and Dian Dian delivers video responses with summary results from the internet.

It also offers location-based recommendations for travel and dining.

Recent Xiaohongshu developments

Timeline
16-Dec-2024 🌟 Xiaohongshu grows for luxury goods in social ecommerce
  • Xiaohongshu thrives as luxury ecommerce platform
  • Influencer-led sales contrast with aggressive tactics
15-Dec-2024 📈 Xiaohongshu said to target Hong Kong IPO
  • Xiaohongshu plans IPO in Hong Kong soon
  • Targets $1B profit in 2024, user base over 300M
12-Dec-2024 📈 Xiaohongshu expects over $1b profits in 2024
  • Xiaohongshu aims for $1B profit in 2024
  • Shifting focus to profitability over user growth
15-Oct-2024 📈 Xiaohongshu hits $1b Q1 revenue
  • Xiaohongshu reports $1B sales in Q1 2024
  • Net profit up to $200M, user base grows 20%
21-Apr-2022 📉 Chinese social commerce firm Xiaohongshu to axe 20% staff
  • Xiaohongshu to lay off 20% of staff.
  • Freshers in Shanghai and Beijing will be mainly affected.

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