Wix's no-code startup Base44 hits $100m annualized revenue

Wix said Base44, a no-code startup it bought last year, hit US$100 million Annual Recurring Revenue (ARR), nine months after the deal and about a year after founding.

In Q4 2025, Wix reported revenue of US$524.3 million, up 14%, and bookings of US$534.5 million, up 15%.

Business solutions revenue, which includes Base44, rose 18% to US$153.8 million, and total ARR was US$1.8 billion, up 14%.

Wix also announced a US$250 million equity investment led by Durable Capital Partners and plans to complete most of a US$2 billion buyback this year.

Free cash flow in Q4 was US$155.6 million, with FCF margins forecast in the low- to mid-20% range for 2026.

Executives said Base44 and the AI tool Harmony are driving early monetization.

🔗 Source: Calcalist

🧠 Food for thought

Implications, context, and why it matters.

Base44 is growing fast, but margins lag

The Business Solutions segment that includes Base44 has a 34% non-GAAP gross margin, versus 83% for Wix’s core Creative Subscriptions business 1.
Wix management warned that faster-than-expected Base44 expansion could squeeze free cash flow margins for a period 1.
Some rivals say Base44 prices AI features through credits that can run up costs, compared with steadier subscription plans for long-term production tools 2.
A US$250 million equity investment and an accelerated buyback followed a 26% share price drop this year. The moves aim to fund AI work and strengthen investor confidence 3.

The Base44 buy adds a growth path for mature tech firms

Wix bought an AI-native startup to enter a new market and regain momentum.
CEO Avishai Abrahami said the acquisition widens Wix’s market from websites to full software applications 4.
The change raises the bar for no-code products. AI-powered generation can create an app interface and backend from a text prompt 5.
Wix tapped its 304 million registered users plus marketing reach to push Base44 to US$100 million ARR (annual recurring revenue) in nine months after the acquisition. That pace is hard for an independent startup to match 4.