The WeChat mini-game advertising sector grew significantly in 2024, with a 113% year-over-year increase in the number of games running ads, according to a report by SolarEngine and Insightrackr.

From January to October 2024, more than 18,400 WeChat mini-games launched advertising campaigns, up from 8,600 in the same period of 2023.

By the end of 2024, the total reached nearly 19,937, compared to 10,300 at the close of 2023.

Ad creative production also increased, with the number of creatives rising to 3.7 million between January and October 2024, doubling from 1.8 million during the same timeframe in 2023.

Estimates for the full year suggest that the total number of creatives could reach 4.3 million.

The report suggests that high-quality creative optimization will be essential as competition in the WeChat mini-game advertising market grows.