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Vietnam taps AI for songs, sci-fi films, game shows
AI is gaining ground in Vietnam’s entertainment sector, with artists and producers turning to the technology for music, film, and TV production.
Recent examples include the viral AI-composed song “Say Một Đời Vì Em,” AI-generated singers at the HOZO International Music Festival, and the game show “AI là ai?” hosted by Trấn Thành, which features AI integration.
Vietnamese filmmakers have also used AI in projects such as “Chốt Đơn,” where AI replaced a human actress, and “Lời Nguyền Dưới Ánh Trăng,” a science fiction film created entirely with AI.
Industry professionals say AI speeds up production and aids in content development, but note that it cannot fully replicate human emotion or creativity.
Producers also caution that over-reliance on AI could raise issues around authenticity and copyright.
AI is used as a tool for automating subtitles, producing short clips, and analyzing audience behavior, but creators remain central to ensuring genuine connection with viewers.
🔗 Source: Vietnam News
🧠 Food for thought
Implications, context, and why it matters.
Vietnam’s Intellectual Property (IP) law treats AI as a tool, not a creator
- Vietnam’s Intellectual Property Law covers copyright for human authors only, so purely AI-created works without human input may be refused registration 1.
- When many parties shape AI output like programmers, data providers, and prompt engineers (people who craft inputs for AI systems) the law gives no clear way to name the author or rights holder 2.
- Draft IP amendments debated in November 2025 covered digital content protection and enforcement but still do not define authorship rules for AI works 3.
- Ownership and protection scope stay unclear (who holds rights, what is protected). Entertainment disputes over AI-made works remain hard to settle, which adds legal risk for producers in music or film 1.
Streaming platforms will need content provenance systems as AI-generated media scales
- Vietnam’s video streaming market hit USD 419.2 million in 2024 and could reach USD 738.9 million by 2033 4.
- Draft IP amendments aim to tighten digital copyright enforcement while setting duties for platforms or organizations that use AI-driven content systems (such as recommendation or generation tools) 3.
- Video streamers in Vietnam can add watermarking, copyright detection, and voice-rights consent workflows (processes that obtain permission to clone or use someone’s voice then record it) to meet tougher digital copyright rules 3.
- Companies providing content provenance solutions (tools that verify a media file’s source and modifications) can target Vietnam’s growing over-the-top (OTT) streaming market, which is projected to reach USD 738.9 million by 2033 4.
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