Singapore-based investment firm Venturi Partners has invested US$25 million in JQR, an Indian mid-segment sports and lifestyle footwear brand.

This marks JQR’s first venture capital investment, with Venturi acquiring an undisclosed minority stake.

Founded in 2014, JQR operates in India’s US$12 billion affordable footwear market, focusing on in-house design, vertically integrated manufacturing, and offline distribution.

The investment will support JQR’s expansion into new markets, enhancement of its online sales channel, and diversification of its product range.

Venturi Partners back consumer-focused businesses in India and Southeast Asia.

Its portfolio includes brands such as Livspace, Country Delight, and Pickup Coffee, reflecting its strategy to scale promising retail and lifestyle brands across the region.