Agoda, a Singapore-headquartered online travel booking platform owned by Booking Holdings, has introduced new app features, aiming to increase transaction frequency.

The company also said its hotel feature uses AI to match relevant guest reviews with hotel images, a data-driven move designed to nudge users toward bookings.

The update builds on Agoda’s push into flights after the company said in 2024 it had invested significant resources in that business.

🔗 Source: Agoda

Recent Agoda developments