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US-based logistics firm bags $10m series A for warehouse automation
Warp, a logistics company founded in 2021, is using robots to automate its warehouse operations and improve supply chain efficiency.
The company tested automation in Los Angeles by simulating the warehouse with computer vision and upgrading off-the-shelf robots after failing with humanoid ones.
Warp CEO Daniel Sokolovsky said the LA test site is now fully autonomous, with plans to expand robot use to warehouses in five other cities.
Warp raised US$10 million in series A funding round co-led by Up.Partners and Blue Bear Capital to support this robotic rollout.
Co-founder Troy Lester said the robots are designed to lower labor costs and ease staffing shortages at partner warehouses.
The rollout of the robots is expected within the year, marking a significant step in Warp’s efforts to streamline logistics operations.
🔗 Source: TechCrunch
🧠 Food for thought
1️⃣ Warehouse automation follows decades-long evolution, not overnight revolution
Warp’s approach reflects the methodical progression that has defined warehouse automation since the 1960s, not a sudden AI-driven breakthrough.
The first automated storage and retrieval systems (AS/RS) were developed in 1966, gradually evolving from expensive systems only large companies could afford to more accessible technology 1.
This evolution accelerated in the 1980s when automation expanded beyond manufacturing into distribution centers, creating the foundation for today’s innovations 1.
Warp’s experimentation mirrors the industry’s historical pattern of testing and refining. Their failed attempt with humanoid robots and successful pivot to retrofitted off-the-shelf robots demonstrates how innovation typically happens incrementally.
Like many companies before them, Warp is discovering that successful automation comes from breaking complex logistics problems into manageable components rather than attempting complete system overhauls.
2️⃣ Digital twins represent a strategic advantage in warehouse automation
Warp’s creation of a “digital twin” for their LA facility represents a cutting-edge approach that’s becoming increasingly vital in the logistics industry.




