GameSquare (NASDAQ: GAME) has increased its digital asset treasury management authorization from US$100 million to US$250 million, as announced on July 21, 2025.

Under this initiative, the company purchased 8,351 ETH at an average price of US$3,592 per token, totaling about US$30 million.

GameSquare now holds 10,170.74 ETH, valued at around US$35 million.

The board has also approved a new NFT yield strategy, allocating an initial US$10 million to the program.

The company’s market capitalization stands at around US$67 million.