Flora, a startup founded by Weber Wong, has introduced a new AI-powered tool designed for creative professionals.

This platform features an “infinite canvas” that integrates with existing AI models, enabling users to generate and refine text, images, and videos in a visual, collaborative environment.

New York based-Flora sets itself apart from traditional generative AI tools by prioritizing both ease of use and creative control.

Developed with input from visual design agencies such as Pentagram, the tool aims to facilitate faster and more diverse design iterations.

Rather than developing its own AI models, Flora leverages existing ones, focusing instead on optimizing the user interface.

Wong emphasized that the platform is designed to enhance collaboration among artists rather than advance generative AI technology itself.