UK regulators are urging Google to give publishers more control over their content, including the option to opt out of its AI overviews and training of standalone AI models, according to a proposal from the Competition and Markets Authority (CMA).

The CMA, which granted Google strategic market status in October, aims to promote competition in the UK search sector, where Google dominates with over 90% of queries.

The proposed changes seek to ensure fairer ranking practices and increased transparency.

They would allow publishers to prevent their content from being used in AI features without harming their search visibility.

Google said it is exploring updates to provide publishers with control options and emphasized the importance of maintaining a seamless search experience.

A consultation on the proposals will run until February 25.

🔗 Source: Reuters

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