British national newspapers on Feb. 25 published identical front pages to support the #MakeItFair campaign.

This initiative raises concerns about proposed changes to copyright laws that could permit AI companies to use creative content without permission or compensation.

The campaign involves major stakeholders from the creative industry and coincides with the United Kingdom government’s consultation on the proposed copyright law changes.

The draft proposal would allow tech companies to use copyrighted materials for training AI models unless creators explicitly choose to opt out.

The #MakeItFair campaign asserts that these changes would primarily benefit large technology companies at the expense of the creative sectors.